Privacy Policy

Overview

Long Town Realty (“Long Town Realty,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we may collect, use, disclose, and protect information when you visit our website, submit a form, request real estate information, communicate with us, or otherwise use our online services.

By using this website or submitting your information, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please discontinue use of the website.

This Privacy Policy applies to information collected through this website and related online forms. It does not apply to third-party websites, services, platforms, or applications that we do not own or control.

Information We Collect

Information You Provide Voluntarily

We may collect personal information that you choose to provide, including:

• Name
• Email address
• Phone number
• Property search preferences
• Preferred location, price range, or home type
• Information submitted through contact forms, lead forms, or request forms
• Messages, questions, or other details you send to us

Information Collected Automatically

When you use our website, we may automatically collect certain technical and usage information, such as:

• IP address
• Browser type and device information
• Pages visited and links clicked
• Date and time of website visits
• General location information based on IP address
• Referral source, search terms, and site interaction data

Real Estate Inquiry Information

If you request information about a community, home, listing, map search, appointment, buyer consultation, or sales availability, we may collect the information needed to respond to your request and provide real estate-related support.

How We Use Your Information

Long Town Realty may use the information we collect for the following purposes:

• To respond to your inquiries or requests for real estate information
• To contact you about communities, homes, listings, appointments, or sales information
• To provide buyer or seller guidance
• To send requested property updates, alerts, or follow-up communications
• To improve website performance, user experience, and website content
• To personalize information shown or sent to you based on your preferences
• To operate, maintain, and improve our website and services
• To detect, prevent, or respond to fraud, misuse, security issues, or technical problems
• To comply with applicable legal obligations

We may contact you by phone, email, SMS/text message, or other communication methods when you submit your information or request assistance. Message and data rates may apply for SMS/text communications.

How We Share Your Information

We do not sell your personal information. We may share information only as reasonably necessary to operate our business, respond to your requests, and provide real estate-related services.

We may share information with:

• Real estate professionals or team members who need the information to respond to your inquiry.
• Service providers that help us operate our website, forms, CRM, email, texting, analytics, advertising, hosting, or other business systems.
• Technology platforms used to manage form submissions, lead follow-up, appointment scheduling, website analytics, and communication.
• Legal or regulatory authorities if required by law, court order, subpoena, legal process, or to protect our rights, safety, property, or users.
• Business successors in connection with a merger, acquisition, reorganization, sale, or transfer of business assets.

If you click links to third-party websites, those websites may collect information under their own privacy policies. We are not responsible for the privacy practices of third-party websites.

Cookies, Pixels, Analytics & Tracking

Our website may use cookies, pixels, tags, scripts, and similar tracking technologies. These technologies help us understand website activity, improve user experience, measure advertising performance, and provide relevant follow-up or remarketing.

Cookies

Cookies are small files placed on your device by a website. They may help remember preferences, measure traffic, analyze performance, and support site functionality. You may be able to disable cookies through your browser settings, although some website features may not function properly if cookies are disabled.

Pixels and Advertising Tools

We may use advertising and remarketing tools such as Google Ads, Meta/Facebook Pixel, or similar platforms. These tools may help us show relevant advertisements to people who have visited our website or interacted with our services.

Analytics

We may use analytics tools to collect aggregated information about website usage, traffic sources, device types, and user interactions. This information helps us improve the website and understand how visitors engage with our content.

Third-Party Services

Our website may use third-party services and embedded tools, including but not limited to:

• CRM or form platforms
• Email and SMS communication tools
• Advertising platforms
• Analytics tools
• Mapping services
• Website hosting and security providers

These third-party services may collect information according to their own privacy policies. We encourage you to review the privacy policies of any third-party platforms you interact with.

How We Protect Information

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure. However, no website, internet transmission, database, or electronic storage system can be guaranteed to be completely secure.

You acknowledge that you provide information through the website at your own risk, and we encourage you to avoid submitting sensitive personal information that is not necessary for your real estate inquiry.

Your Choices and Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or limitations on the use of certain personal information. You may also request that we stop sending marketing communications.

Email Communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the email, where available, or by contacting us directly.

Text Messages

If you receive SMS/text messages from us, you may reply STOP to opt out, where supported by the messaging system.

Access, Update, or Delete Requests

To request access, correction, or deletion of personal information, contact us using the information listed below. We may need to verify your identity before fulfilling certain requests.

Children’s Privacy

Our website and services are intended for adults seeking real estate information. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When changes are made, the updated version will be posted on this page with a revised “Last updated” date. Your continued use of the website after changes are posted means you accept the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact Long Town Realty.